Sr Digital Manager
- Ciudad de México
- Permanente
- Tiempo completo
- Results and customer oriented.
- Systemic thinking and strategic approach
- Leadership, Decision-making and Negotiation skills
- Self-manageable person.
Lead the strategy, execution, and adoption of the digital business, including owned eCommerce, major marketplaces (Amazon, Mercado Libre), the digital B2B channel, and the integration of various digital platforms. This role will be responsible for the commercial performance and growth of the digital channel, the adoption of tools primarily within a Salesforce environment (Marketing Cloud, Sales Cloud, Commerce Cloud B2B and B2C), and the optimization of the customer experience through the contact center and CXM tools.Key Responsibilities:Management and Growth of eCommerce and Marketplaces:Define and ensure the implementation of the growth and profitability strategy for owned eCommerce and marketplaces (Amazon, Mercado Libre).Lead the relationship and negotiations with Amazon and Mercado Libre to optimize presence, conversion, and profitability.Monitor the commercial and operational performance of digital channels, defining strategies and/or actions to ensure the achievement of KPIs related to sales, margin, and traffic.Continuous Improvement and CRM Adoption:Define and ensure the implementation of the CRM strategy in Salesforce, as well as the effective use of data.Optimize segmentation and personalization in digital campaigns through Salesforce Marketing Cloud.Coordinate the integration of Salesforce tools with other company systems.Ensure the proper implementation of automation in commercial and customer service processes.Digital Marketing and Performance Strategy:Design and ensure the implementation of digital marketing strategies to drive traffic, conversion, and retention across digital channels.Collaborate closely with the communications and media team to develop acquisition, remarketing, and loyalty campaigns.Ensure the proper implementation of digital analytics to support data-driven decision-making.Customer Experience and Contact Center:Evaluate the performance of the contact center to ensure an optimal customer experience across all digital touchpoints.Define and ensure the implementation of omnichannel and customer service strategies within digital channels.Define strategies and/or actions necessary to ensure the achievement and improvement of customer satisfaction and retention indicators.⚠️ Remember:
💰 Minimum of 5 years of experience as E-commerce, Marketplaces, Digital Marketing, or related Manager with proven track record of driving digital business growth.
👨🏻💻 Knowledge in the management and adoption of Salesforce or other global-level CRM platforms (HubSpot, SAP, Oracle, etc.), Salesforce platforms (Marketing Cloud, Sales Cloud, Commerce Cloud) or equivalent. Google Analytics, SEO/SEM, performance marketing tools, and marketplace management.
🎓 Bachelor’s degree in Marketing, Business, Administration, Engineering, or related field
📚 Advanced English both oral and written.