Your responsibilities will include 1 Develop channel roadmaps that translate the Integrated Media annual strategy into concrete objectives, flighting plans, and channel mixes for each brand and market. 2 Craft insight-driven campaign briefs that merge social listening, MMM outputs, retail data, and cultural trends to inspire agencies and internal creative teams. 3 Design end-to-end consumer journeys (OFF & ON) mapping mass-media touchpoints to PDPs/CRM flows, documenting required assets, tags, and success metrics. 4 Understand and interpret real-time dashboards (Looker Studio, Power BI, GA4) tracking spend, reach, efficiency, brand-lift, and sales contribution across all paid and owned channels. 5 Lead weekly performance reviews with agencies and internal stakeholders, highlighting red/green flags, issuing optimization actions, and updating pacing vs. budget. 6 Collaborate with the Digital Communications Playbook-tone-of-voice guidelines, community-management SLAs, escalation paths, and crisis-response protocols-ensuring adherence in every market. 7 Steward digital & media budgets: monitor POs, reconcile invoices, forecast spend, and recommend reallocations to maximize marginal ROAS and minimize under-delivery. 8 Design and execute learning agendas (A/B, incrementality, creative & bid-strategy tests); quantify lift and embed learnings into future planning cycles. 9 Correlate engagement to business outcomes by modeling relationships between social signals, site behavior, offline sales, and brand-health KPIs to steer content and media decisions. 10 Package executive-ready storytelling-one-pagers, dashboards, and presentation decks that convert complex analyses into clear recommendations for senior leadership. 11 Mentor junior staff and agency teams on analytics, KPI interpretation, and best practices, while continuously scanning competitor moves and platform changes to fuel innovation." More than 5 years BACHELOS DEGREE Marketing, Advertising Communications Business Process Oriented Quality Focus / Attention to detail Empathy with consumer / ability to understand problems Decision making Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
