Cardiometabolic Brand Strategy Sr. Associate

Ciudad de México
Permanente
Tiempo completo

Hace 1 día

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.The Cardiometabolic Brand Strategy Coordinator is a marketing, customer-facing, field-based role, reporting to the Marketing Brand Leader. This position requires close collaboration with a wider cross-functional team both in the office and the field.We are looking for you if you want to be part of the team that is willing to disrupt Cardiometabolic market in Mexico! We are looking for an outlier—someone who can turn great ideas and customer insights into winning strategies and influence the cross-functional team to change the story of cardiometabolic diseases in Mexico! Someone who enjoys learning and is capable of discussing scientific information without being a physician and can have high-level conversations with Health Care Providers. Someone who has strong organizational skills, time management, and can make things happen! Someone who puts the patient at the center of everything they do and always makes the right decision, not the easy one! Willing to adapt, innovate, and accelerate in a changing and competitive environment. And of course, someone who delivers, delivers, and delivers!Strategic Intent: Meet Lilly’s business objectives in cardiometabolic by building close relationships with the most important HCPs, speakers, and the cross-functional team to develop promotional and educational solutions to accelerate brand performance in the office and the field.Key Capabilities and Skills:

100% customer-centered
Adaptability
Strong project management skills - ability to execute on a plan and manage multiple deadlines/priorities
Problem-solving skills
Strong communication skills, both verbal and written
Empathy and emotional intelligence
Critical and strategic thinking
Influence
Learning agility

Key Responsibilities:Promotional Liaison for Top Prescribers:

VBS and Mounjaro Obesity expert, 100% confident in applying aspects of the selling model to customer interactions.
Provide field perspectives and bring customer insights from key players.
Influence marketing and medical teams to integrate the most relevant insights into brand solutions, e.g., messaging, educational initiatives, and promotional events.

Speakers MX Cardiometabolic Affiliate Operation:

Accountable for all Sales Force activities that involve a transfer of value to speakers.
Ensure 100% of speakers are aligned with strategy and master the brand strategy.
Make decisions based on business acumen to fulfill the program objective, e.g., selecting the speaker according to the HCPs segment invited to the interaction.
Develop a measurement plan for all activities from targeting to knowledge impact measurement.
Comply 100% with all policies and procedures from speakers’ selection to payment.
Ensure a flawless customer experience for speakers contracted by Lilly, from invitation to payment. Zero complaints from speakers.
Have a monthly gazette to share Lilly information with speakers.
Have a metric to evaluate speaker performance objectively.
Identify needs for materials development.
Attend at least 3 P2P or eP2Ps monthly, hybrid coverage 80% of speakers before year-end.
Manage the annual cap.
Responsible for all materials being accurately approved before any promotional event.

Accountable for Independent Events from Main Societies Congresses to Small Participations:

Ensure independent meetings where we participate are strategic and have a clear objective.
Comply with all policies and procedures for independent meetings.
Operate main national congresses.

Brand Strategic Advisor:

Uncover opportunities that will add value to the brand.
Recognize where major opportunities could impact across brand functions and communicate this to the Brand team.
Utilize all customer feedback to help shape future brand strategy.
Build and maintain a strong network and rapport with HCPs, Lilly personnel, and key influencers. Work in a truly cross-functional way.
Influence internally and externally to push the commercial need to cover field and brand needs.
Innovate: Keep up to date with meeting technology, utilizing live-polling & multi-channel initiatives if appropriate.
Post-meeting event amalgamation & interpretation of evaluation results. Create a feedback loop with the brand team for the design of future programs.
Use technology as an enabler.
Demonstrate proficiency and efficiency when using the IT platforms and systems required to support the role (e.g., Complaints, Expenses, IMA).

Required Qualifications:

Bachelor’s degree
Demonstrable success in a previous role, preferably in the pharmaceutical or healthcare industry
Proven track record of cross-functional collaboration

Desirable Skills/Preferences:

Cardio Metabolic Health experience
Prior launch experience

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.#WeAreLilly

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